For the advancement of
lifestyle and longevity
and success

Moving beyond the boundaries of traditional graphic design and brand communications, the Bureau delivers insightful solutions for clients to create maximum impact. Specialists in deepening engagement through design, the Bureau provides clients with workable, practical solutions while ensuring that no stone is left unturned and no detail is left to chance.

At the heart of the studio’s ethos is a commitment to craftsmanship and artistry. This is fuelled by creative pursuits that include experimentation with various forms including furniture design, spatial design, and clothing design as well as traditional methodologies such as letterpress and silkscreen printing.

Kai Yeo
partner / creative director
A true artisan known for his keen attention to detail and relentless pursuit of perfection, Kai started his design career at the Design Asylum. During his three-year stint, he worked on key projects which saw the work that he helmed critically acclaimed by the ONE Show, the Creative Circle Awards, Communication Arts and D&AD. / Kai also served as the Design Director at Singapore-based 10am Communications working with clients like ION Orchard and Creative Technology. / Kai established his first studio, Valuable Members of Society in 2007. He was the design force behind the rebranding of Concorde Hotels and Resorts, a relationship that continues today at the Bureau. / Kai has shared his passion for the creative arts at various platforms including the Crowbar Awards 2009 and The Design Society Conference 2013 as a speaker and member of the jury. His work has also been recognised by a series of awards including a Certificate of Typographic Excellence from the Annual of the Type Directors Club, Typography. / Kai was educated at The Temasek Design School and Central Saint Martins, London.
Edmund Seet
partner / design strategist
A strategist with a passion for craft, Edmund comes from an extensive branding and advertising background, having held regional positions at leading global agencies. / His journey began at FutureBrand, where as a Senior Designer, he defined and brought a design focus to iconic brands. / As Design Director at Bartle Bogle Hegarty, Edmund’s design point of view enabled the regional team to bring a differentiated perspective to campaigns for global clients such as Unilever, Diageo, Coca Cola and Levi’s. / He also served as the Regional Head of Art at Lowe and Partners Worldwide in Bangkok, where he drove global and regional activations across a number of leading Unilever brands, bringing a fresh, design focus to the work. / Edmund has also undertaken personal photography and book design projects to express his view on how images and words complement each other. His work has been exhibited in Singapore and Australia and selected work is part of the library collection of Monash University. / Edmund was educated at The Temasek Design School and the Swinburne University of Technology where he graduated with an Honours in Design.


  • 3 Inch Sin
  • 33ThirtyThree
  • Admira
  • Cat Cafe Neko no Niwa
  • Concorde Hotels & Resorts
  • Discovery Network Asia
  • Fliq
  • Gili Lankanfushi Maldives
  • Hotel Properties Limited
  • HPL Hotels & Resorts
  • Iskandar Jalil
  • Keppel Corporation
  • Lamitak
  • Lend Lease
  • Levis Strauss Asia Pacific
  • Mudian Crafted
  • XTRA Design
  • The Necessary Stage
  • OCBC
  • Outpost 903 Gastrobar
  • Philip Morris
  • RJ Paper
  • Singapore Tourism Board
  • Singapore Art Museum
  • SFIC (Singapore Furniture Industries Council)
  • Wing Tai Holdings
  • Tanuki Raw Bar & Restaurant
MOE Chair
Design aficionados well into their thirties may find this series somewhat familiar. Based on chairs originally used in Singapore classrooms before the advent of cheaper plastic moulded chairs, we have affectionately christened this series with the acronym of our very own Ministry of Education.

The idea came about while Kai was spring cleaning and found an old picture from 1989. Unable to find technical drawings or actual pieces of the original chairs, we recreated our designs from memory and whatever picture references we could get from tattered school yearbooks.

Each of the six pieces in the collection were given a design twist. Reworked with a high back, as a twin seater, barstool, ottoman and rocker, the collection expands the versatility of one very hardy, old school design.

In our first limited production run, each frame is hand finished in galvanised one-inch steel pipes and powder coated in either grey, black or white. The wooden seat panels and backrests are made from white cedar wood which makes them suitable for outdoor use. For die-hard fans, the hardboard backing seat panels used in the original school chairs are also available upon special request.

The Moe chairs have been most recently and aptly used at Skyve Elementary Bistro and Bar, which is located in a converted old school building.

The Moe Chair Series received a bronze award for Furniture Design, Gong Show Awards 2012.


79 Chay Yan Street
Unit 01-02
Singapore 160079

T: 65 6220 7318
E: info(at)thebureau.com.sg

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