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Editorial Design / Magazine Identity
H—Paper
The first issue of H—Paper was launched in 2012 by HPL Hotels & Resorts. In each issue, the team visits one of the 12 destinations in which HPLs’ properties are located. The publication aimed to cover topics about the people, culture, food, and places with a focused regionalist perspective. The global COVID-19 pandemic and its aftermath have put forth unprecedented challenges, but we saw it as a welcomed opportunity for a refreshed look. The brand refresh aims to bring forth a sense of familiarity while introducing a sleeker and more refined aesthetic, which not only works on print but also incorporates screen and web-friendly fonts catering to the change in user patterns.
The brand refresh aims to bring forth a sense of familiarity while introducing a sleeker and more refined aesthetic.
Masthead
New simplified masthead using only the H Roundel. The enclosed number in the coloured circle indicates the issue number.
As a tri-annual publication, the H Roundel counts down the year with a slightly different outer ring each time.
H—Paper was created over a decade ago as an in-house cultural and lifestyle publication for guests of HPL Hotels & Resorts.
About Us
Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.
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