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Brand Identity Design

The Boathouse Pulau Tioman

We are thrilled to embark on an exciting journey with The Boathouse Pulau Tioman, a picturesque beach resort nestled in the heart of paradise. Our mission is to craft a brand identity that captures the essence of this enchanting destination, blending luxury with laid-back island charm. Drawing inspiration from the pristine beaches, azure waters, and lush tropical surroundings of Pulau Tioman, we set about working to deliver a cohesive brand experience that resonates with guests and encapsulates the resort’s unique character.

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Our mission is to craft a brand identity that captures the essence of this enchanting destination, blending luxury with laid-back island charm.

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By employing a range of brand devices alongside the main logomark, a brand can mantain consistency while maximizing visibility and impact across a multitude of channels and touchpoints.

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Client: HPL Hotels & Resorts
Creative Director: Kai Yeo
Designers: Ellen Sutjahjo

Project Coordinators: Angeline Loh, Edmund Seet, Jeslyn Lau

About Us

Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.

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