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Brand Identity

Money Sabi

Money Sabi is a financial education platform founded in 2022 by two visionary women with a mission to democratize financial knowledge. The platform aims to empower individuals by equipping them with the tools and insights needed to navigate the complex world of finance. The brand identity design for Money Sabi encompasses the overall identity, character designs, and a comprehensive set of guidelines. These guidelines serve as a foundation for future developments, such as mobile application and all other brand centric touchpoints.

Tapping on to the symbolism of the Maneki-neko, we crafted the logo mark based on a cat and further developed this idea into other applications.

Money Sabi’s curriculum is structured around four pillars, each characterized by different cats.

Client: Money Sabi
Creative Director: Kai Yeo
Designer: Marcus Choy
Project Coordinators: Edmund Seet, Shannon Wee, Serene Wu

About Us

Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.

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