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Brand Identity Design

Wonderlit

Wonderlit is a creative enrichment space that offers a boutique experience tailored to nurture and develop children through their formative years to become confident communicators. The brand identity design work for Wonderlit was centred on an infinitely expandable series of illustrations that were translated into wordmarks and logos, but also in-centre signage and merchandising ideas and staff uniforms.

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We seeked a design approach that allowed us to inspire a sense of wonder.

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The centre’s classrooms and a pantry are differentiated using alphabets that appear in the word ‘Wonderlit’. The pantry is aptly called the ‘T’ room.

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Client: Wonderlit Education Centre
Creative Director: Kai Yeo
Designers: Anthony Lew / Weiqiang Neo / Edna Sun
Project Coordinators: Serene Wu / Seck Luan Lim 
Illustrators: Anthony Lew / Weiqiang Neo / Edna Sun / Charmaine Chen (@oldworldcharm)
Photographers: Benny Loh (Studio Zeroes) / Ryan Loh


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Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.

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