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Brand Strategy + Identiy Design
The Maples Niseko
The Maples Niseko is a ski-in ski-out residence with direct access to both the slopes and the lively main street of the popular Hirafu area in Niseko. A brand positioning for The Maples Niseko was created with strategic partner, Saltus Consulting. Through this, a wide spectrum of design outcomes were developed for the brand.
The Maples Niseko is nestled in a landscape dominated by Mount Annupuri and Mount Yotei. Two equilateral triangles representing the famous peaks come together to form the brandmark — letter ‘M’.
We were conscious not to represent Niseko as a winter only destination. Some of the most exciting activities that can be done here is all-season. Catching the tail end of the skiing season also allowed us to capture Niseko sights that are less often seen.
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Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We hate it when our name is mis-pronounced as JOO-see Kou-TOOER.
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