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Retail Experience Design

Terrainware

A purveyor of outdoor goods in a heavily urbanised city, the store offers city dwellers a pathway to accessing nature and the outdoors. The retail experience design for Terrainware drew its inspiration from a central contradiction—stepping inside to be outdoors. Elsewhere, the design language from the merchandise informs and extends into other areas of the physical space.

Great retail design isn’t just about a well-curated display or attractive visual merchandising; it’s about the experience that you create using the various components of your store.
—the internet.

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Inspired by camping tents we had the fitting rooms made by local truck canopy makers.

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The contradiction of having to step ‘into’ the ‘outdoors’ in a highly urban environment like Singapore. The floor is lined in loose gravel.

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Client: Terrainware Adventure & Surplus
Creative Director: Kai Yeo
Designer: Anthony Lew

Project Coordinator: Shannon Wee

About Us

Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.

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