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Event Branding Design
The brainchild of tactathlete and former special forces officer Steffan Fung, Red-X Games is a cross-fit style challenge that pits individuals and teams across various challenge stations known as Evolutions.
Created in consultation with the Games’ founder and team of fitness trainers, Bureau’s work included branding design and the execution of the race course. For three days the open space at Bayfront Avenue was transformed into the Red-X Arena.
The Red-X Games encapsulate the essence of pushing limits and achieving goals through a set of functional fitness challenge stations known as Evolutions.
As designers to the race course markings and challenge station structures, we inadvertently helped write some of the rules to the Games.
Client: Red-X Games
Creative Director: Kai Yeo
Designer: Anthony Lew
Project Coordinator: Edmund Seet
Production: Hosei Signs Pte. Ltd.
Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We hate it when our name is mis-pronounced as JOO-see Kou-TOOER.
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