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Kele Roll Cakes
Kele Roll Cakes is a new product line from a 3 decades old pastry business. It is a rolled sponge cake with a richly luxurious cream filling and is sold in a wide range of flavours. Bureau designed the packaging for the roll cakes. Remarkably too, Kele came to projects with great latitude and trust and so when it came time create the images expressing the product, it’s flavours and the contemporary positioning for the brand, there was relatively free rein to create in collaboration with food photographer, John Heng. Yes, we did eat the models.
We’ve known the magic that John Heng could make with his food photography, thus the only thing left to do was to let our imagination run wild. John’s wide experience with food was instrumental in a shoot like this.
Client: Kele Roll Cakes
Collaborator: John Heng
Designer: Tan Chun Yong
Project Coordinator: Serene Wu
Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We hate it when our name is mis-pronounced as JOO-see Kou-TOOER.
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