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Brand Strategy + Identity Design
A company with a bold mission—to democratise access to digital data by making it simple and useful, providing information people need. The brand strategy, created with our strategic partner, Saltus Consulting, was all about emphasizing accessibility through a constant, uniquely ownable and approachable voice. This led to an identity design that used bright colours and simple geometric shapes, resisting more conventional ‘techy’ design solutions.
Technology may be the mother tongue, but not everybody understands techspeak. Connecting Niometrics to customers with a constant, uniquely ownable and approachable voice is crucial.
Our client’s mission is bold; Niometrics aim to democratise access to digital data by making it simple and useful, providing information people need.
Portrait photography was stylised to portray the Niometrics leadership as the company of non-conformists and mavericks of the industry that they are.
Creative Director: Kai Yeo
Design Lead: Anthony Lew
Strategic Partner: Mabel Tay / Saltus Consulting
Project Coordinators: Marie Brulé / Edmund Seet / Susanna Tan
Copywriters: Daniel Foo / Carolyn Oei
Photographer: Geoff Ang / Geoffstudio
Byline—Bureau is the official website of Bureau Private Limited. Headquartered in Singapore, our work includes, but is not limited to: Brand Identity Design, Packaging Design, Editorial Design, Exhibition and Event Space Design and Strategic Planning. We think the expression “no sweat” is a hate crime.
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